Seeing red—for way longer.
Red Color Boost is formulated for every shade of red—mix it into your New Wash routine for less fading and longer-lasting vibrance.
Preserve that brilliant brown.
Blue Color Boost works hand-in-hand with New Wash to gently tone unwelcome brassiness in warm brown and dark blonde hair.
What everyone is saying
New Wash has been a revelation.
“I have coloured hair and have always invested in expensive products for coloured hair. It does not damage my color in any way and my hair is as soft as if I was using conditioner. I am delighted.” | Jo W.
All I can say is WOW!
“I was very skeptical about ordering New Wash because I have tried almost every product out there for my fine, thin hair and most of them were disappointing. I tried New Wash Original a few days ago and could not believe how soft and full my hair was, and even today, day three of no washing, it still looks good.” | Linda Breed
I am SO thrilled with this product.
“I have very fine, soft curly gray hair, and have a cupboard full of products as I am always trying to find just the right product (and am always let down). Well, I am happy to say I found it.” | Sandra Chicoine
I love it.
“I have natural curly hair and I am in my 60s, so keeping my hair moist is really important. My daughter gave me my first one for Christmas and said, ‘Mom you’re going to love this,’ and I do.” | Joy Lowe
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Turns out, everyone loves good hair days.
