NEW WASH HAS FRIENDS WITH BENEFITS

The Ultimate New Wash Method is the fastest path to healthier hair and smoother styling.

THE ULTIMATE NEW WASH METHOD

DEEP CLEAN

SHOP Pre-Wash

PRE-WASH

WTF IS Pre-Wash?

Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with micellar technology that’s detergent-free (a first!) plus prebiotics that balance the scalp’s microbiome. 

PRIMER

WTF IS Primer?

Before you pick up that blow-dryer, prep and protect your hair with this moisturizing leave-in mist. Primer smooths, detangles and shields strands from heat up to 450°F and UV rays; you can use it to refresh curls, too.