Purple Color Boost
Easily enhance and extend your hair color with Purple Color Boost, a unique botanical complex designed to be mixed with New Wash Original or New Wash Rich (New Wash, mixing tin and whisk sold separately). Keep blonde, gray, silver and platinum hair bright and brass-free by combining Purple Color Boost’s powerful blend of clean ingredients with our revolutionary cleansing cream.
For a more convenient Color Boost experience, consider a New Wash Original and Purple Boost Duo or New Wash Rich and Purple Boost Duo subscription,, which includes New Wash, a reusable mixing tin and whisk plus savings and free auto-delivery with every refill. Not ready to commit? Try a one-time purchase of the New Wash Original and Purple Boost Set or New Wash Rich and Purple Boost Set (mixing tin and whisk included).
Note: Mixing Purple Color Boost with New Wash Deep may not yield your desired results. Using Purple Color Boost exclusively with New Wash Original or New Wash Rich is strongly recommended for optimal performance and to maintain your hair's radiant shine while combating brassiness.
- Extends time between washes by restoring the natural balance of your scalp
- Keep blond and silver hair bright and brass-free with a powerful combination of gentle, color-preserving actives in New Wash, coupled with a unique botanical complex in Purple Color Boost.
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
- Restores natural shine
- Helps reduce flakes and scalp irritation
- Cleanses, hydrates, and moisturizes
- Fights frizz and promotes volume
- Dispense all 8 ounces of New Wash into the jar
- Add entire contents of Purple Color Boost into New Wash
- Thoroughly mix with the whisk
- Get your hair wet (like always)
- Coat your hair with the Purple Color Boost and New Wash mixture
- Deeply massage it into your scalp
- Let sit for 3-5 min. For more intense toning please consult with your colorist.
- Rinse, rinse, rinse
- Love your bright, brass-free color!
Purple Color Boost
Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol
“My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!”
Sarah K, Purple Color Boost User
How it works
Frequently asked questions
Purple Color Boost
Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash. Simplify your routine and replace both your shampoo and conditioner.
Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.
Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.
The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.
